The kid’s yogurt aisle has needed a shake-up for a long time, and we’re finally making it happen! For so long, the only options available in child-friendly sizes have been packed with added sugars, and parents have been asking me the same thing – “what should I actually choose for my baby or toddler?” This Little Yeo’s new plain yogurt option for kids is fabulous!
That’s exactly why I’ve teamed up with Yeo Valley Organic to create Little Yeos Organic Greek Style Natural Pots – a plain, creamy yogurt pot made for little ones, from the start of weaning.
What are the new pots?
Little Yeos Organic Greek Style Natural Pots are:
- Organic
- Greek style natural yogurt
- No added sugar
- Made with babies and toddlers in mind
- In small, child-friendly portions
They’re designed to offer parents a simple, plain option in a category that’s mostly filled with sweeter choices.
Why I’ve teamed up with Yeo Valley Organic
A lot of “kids’ yogurts” are marketed as child-friendly, but many options are actually quite high in added-sugars.
Plain, unsweetened yogurt can be a really useful food for babies once they’re on solids, and can contribute key nutrients in young children’s diets (like calcium, protein and iodine). But babies and young children don’t need lots of added sugar in their everyday foods, and that’s what many of the options marketed to kids on shelves currently offer.
This collaboration was all about offering choice to parents – and one that aligns better with evidence around what young children should be eating.
Why are these yogurts Greek style and not proper Greek yogurt – isn’t that better?
This is a question that came up a lot!
We chose Greek style for these pots because the way Greek style yogurt is made helps create a creamy, thicker texture that many little ones enjoy. It also makes a really handy base for adding your own flavours and toppings at home, without needing a sweetened yogurt to make it taste good.
It still provides the key nutritional benefits you’d expect from a plain yogurt, including calcium.
Also, ‘Greek’ yogurt can only be made in Greece. So if it’s made anywhere else, then it can’t carry the name ‘Greek yogurt’ and instead is named Greek style or Greek recipe or similar.
Easy ways to flavour at home
- Mashed in fruits (e.g. berries or banana)
- Stir in nut or seed butters
- Swirl into porridge or dollop on top of cereal
- Use as a savoury dip base (e.g. with finely grated cucumber, herbs, or roasted veg purée)
It can also help bridge the gap for children who are used to sweeter yogurts and are moving towards plainer options – you can start by mixing in a small amount to a sweetened yogurt and gradually add more of the plain version as your child gets used to the taste.
Is it suitable from the start of weaning?
This product is designed to be suitable from the start of weaning. They can be the perfect size for little appetites, without having to open a large pot that won’t get finished in time.
Remember that dairy is an allergen, so make sure to follow guidelines around introducing allergens safely when offering dairy to your baby for the first time.
Where can parents find it?
- Available now in Sainsbury’s (UK), online and in stores
- Available in stores in Waitrose UK
How to serve
There are plenty of different ways you can use these little yoghurt pots for your little ones. Here are some ideas for babies and young children:
- Plain on a preloaded spoon
- Swirled with mashed berries or banana
- Mixed with oats, porridge or use in my overnight weetabix bowls
- Serve alongside my toddler friendly granola or my baby and toddler friendly scrambled oats
- Alongside finger foods at mealtimes
- As a dip with soft fruit or cooked veg sticks
- Blend with tinned fish and lemon juice to make a pate to add to toast, crackers, rice cakes or jacket potatoes
- Use as a dip to add to curries or fajitas – you might like my baby friendly thai green curry or peanut coconut curry
- Use as a spread in a wrap or sandwich
My hope with this launch is simple: to help make the kids’ aisle less confusing and to push for better, clearer options for families.
Parents deserve products that are transparent, practical and genuinely supportive of healthy feeding habits early on.