This isn’t a usual post for me, but something I really wanted to share after what I feel is a HUGE year for me, Charlotte and my brand SR Nutrition.
This has been the most exciting and challenging yet exhausting and positive year for me in my career (and probably personal life too!), to date. It’s just been a huge whirlwind and I’m super proud of all SR Nutrition has acheived. So I thought I’d do a blog all about all the things that I’ve done in 2021. Sorry if it sounds like a boasting post, but I rarely celebrate my achievements or showcase them much on here, so I wanted to spend a little time reflecting and giving myself some often neglected praise!
Published a BOOK!
Well, this obviously has to be number one and is just the most incredible and career changing thing for me so far. I have always (ever since I started my career) wanted to produce a book. I wanted to write a book that takes the complexities out of feeding babies, that offers something different to what else is out there and gives detailed answers to all the questions on weaning that I receive daily.
Your daily feedback on “How to Wean Your Baby”, shows me that I’ve achieved my goal with this book, and I am SO proud to have done so!! This book is exactly what I wanted to create and it’s also beautiful, colourful and packed with delicious recipes to boot!
“Sunday Times Bestseller”
What now? Now this was something that was NEVER on my career goals list. Simply because it was never even on the cards.
A Sunday Times Bestseller for my debut book “How to Wean Your Baby” has genuinely made my year! I’m still shocked to this day and still don’t really believe it myself. It was a very proud moment hearing this news earlier on in 2021, and it’s something I’ll never forget and always be able to cherish!
Had an Exciting Rebrand!
Now this is something that SHOULD be top of the list and that just shows what a year it’s been! I completely fell in love with my logo designed by Mophy Design Studio and worked so hard with my fave guys at Sokada to build a new, improved and modern website for all of my SR Nutrition readers. I wanted to make the website really EASY to use, which is so hard when you’ve got lots of different content and also when you work with individuals, parents, brands and the media. Hopefully however, the website is helpful for parents who read it regularly – the main pages for parents are the SR Nutrition Blog, My Advice pages and the toddler nutrition and baby nutrition hubs!
Joined a New Agency
I started this year working with Bev James Management and I’m incredibly proud to be a part of their brilliant team of experts. I met Bev via my friend Joe Wicks, and am so lucky to be part of the agency with Joe himself. These guys have really supported me and are helping me to make the most out of the work I do day to day. Watch this space for much more work and exciting projects from me and BJM!
Teamed up with TWO great Brands
I started working early on in the year with both Little Dish and Zebedees and I’ve really loved being involved with such exciting, innovative teams and helping to shape the foods that are going out to large numbers of children within the UK.
This work is really important to me and, although many people know me as an ‘instagrammer’, my day to day work is actually as a Nutrition Consultant for brands!
I’ve been working closely with both teams to advise on their products and meals, but also to offer my advice to parents and nursery staff on the ins and outs and guidelines when it comes to feeding young children.
Running my Supportive Webinars
Because I’ve had such great feedback from participants who have said that the webinars have really helped to give them confidence, which is entirely the aim of them (also the aim of the work I do day to day!). These webinars have consistently been selling out and I’ve had to reschedule extras month to month because they are super popular, which just shows me that there is SUCH a need for this advice and support for families. I love running these, it’s one my most favourite parts of my work, as it’s so nice to offer advice, speak directly to parents and to be able to spend 30-40 minutes answering people’s questions too!
Kick Started a Newsletter
I’ve wanted to get this up and running for a while now and I’ve finally bitten the bullet and created a SR Nutrition Newsletter for people to get tips, advice, recipes and access to brand new information from the SR Nutrition team too!
Sell Out Webinar with Stokke
Just before my book launch we did some press activity for a webinar that I was going to run with Stokke (Stokke are a brand I’ve worked with for quite a while now!) and this webinar had over 1000 booked on – 1000! That was quite a monumental moment for me to say the least!
Started a Closed Facebook Group for Weaning Parents/Carers
I’ve wanted to have a “forum” style page for a while and was advised that Facebook was the best way to do this. I’m SO thrilled by the progress that this page has made. I haven’t advertised it at all as initially it was meant for Weaning Webinar attendees ONLY and I wanted to keep it small. However it’s been SO successful and it’s actually a brilliant space for parents to interact, share and support each other through their weaning journey. I moderate it and have a colleague who helps me to do this too, but it’s so well engaged, it’s lovely to see. If you want to join it, feel free to do so. It’s called “SR Nutrition: Weaning Support for ALL Babies” because I wanted it to be a page free of judgement and that isn’t about just ONE way of weaning.
Started Weaning Take 2 and Walked You Guys Through the Process
I weaned my second baby this year and LOVED so much showing you guys the steps and the process step by step! If you check out my highlights on instagram and some of my IG grid posts you can see where I’ve shared aspects of the weaning journey for parents to follow in detail. Check out highlights such as “weaning equipment”, “weanalongs”, “wean prep” and “first foods”.
Won an Award!
This year I won “Best Blog/Expert” in the Weaning Week Awards for the second year in a row! I was so thrilled to have been chosen for this as I didn’t even know I’d been nominated! Last year we won “Best Online Resource” for my Weaning Next Steps and Weaning First Steps webinars as well as a gold award for Best Blog!
Last but not least….
Working on a TOP SECRET project for 2022
I can’t wait to share with you what this is. It’s so exciting and has taken up around 50% of 2021 so far, ha…. Watch this space for more news on this (I’ll announce it in my newsletter first!).
So there you have it. All that was in store for SR Nutrition in 2021. I’m so excited about next year. I have SO MANY ideas and just not enough time at the moment, but watch this space next year because I think it’s going to be busy, big and very exciting for me – perhaps with a little team expansion!
